Jenny and collaborators testing a PVH smart-mirror experience

Long-term client relationship · Amsterdam

PVH: Three ways of working

Across three engagements, I worked with PVH as an embedded product designer, platform design lead, and independent strategy lead. Each assignment required a different team, pace, and type of decision.

PVHTommy HilfigerCalvin KleinProduct · Platform · Strategy
Three engagements

Three different roles. One connected client relationship.

Start with the Omnichannel Roadmap for strategy and stakeholder alignment. Store of the Future shows platform design across brands. Ship from Store shows the research and interaction detail behind delivery.

Start here · Strategy & alignment
Title slide for the PVH 2022 omnichannel services strategy

Independent strategy lead · 6 weeks

Omnichannel Roadmap

Ran a discovery phase that connected 15 stakeholders, 20+ internal decks, 12+ competitors, 111 employees, and a defensible prioritization of 12 initiatives down to 5.

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A live PVH smart mirror in a fitting room

Platform design lead · 18 months

Store of the Future

Partnered with Random Studio and PVH innovation teams on research, experiments, and live store experiences across Tommy Hilfiger and Calvin Klein.

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A real PVH back-of-house fulfillment workspace

Embedded UX lead · 3 months

Ship from Store

Designed an end-to-end employee fulfillment workflow around real store constraints, from frontline research and prototype comparison through engineering delivery.

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