Case 02 · Service design, product coaching, and responsible AI
Improving a high-stakes startup service while helping international founders turn uncertain ideas into testable products and stronger evidence.
30-second case summary
Problem
Founders must understand a complex visa process while proving innovation, feasibility, capability, and progress.
My ownership
Service improvements, product guidance, founder research, prototype-test planning, and AI workflow design.
Current scope
Acquisition, application review, onboarding, program delivery, founder products, and transition planning.
Evidence boundary
This work is ongoing. The page shows current methods and proposed experiments, not invented outcome metrics.
The founder experience spans marketing, application, selection, onboarding, product development, program participation, and the transition to a self-employed permit. I treat these moments as one connected lifecycle instead of separate administrative tasks.
Map the full founder journey so website content, application questions, review feedback, program sessions, and progress checks support the same goals.
Evidence: Founder conversations, team input, recurring program work, and review of real applications.
Translate formal criteria into clear prompts and actions founders can understand without losing the accuracy required for review.
Evidence: Pitch-deck reviews, step-by-step plans, onboarding questions, and repeated founder feedback.
Move founders from presentation edits toward assumptions, prototype tests, market signals, and specific decisions.
Evidence: Product mentoring, MVP planning, prototype-testing support, and pitch preparation.
A founder sees pages, forms, messages, sessions, and decisions. The team manages reviews, handoffs, records, contracts, and program delivery. Both sides need the same clear state and next action.
Clarify eligibility, program value, costs, expectations, and the evidence founders need before applying.
Turn a high-stakes application into a clear review process with focused feedback and visible next steps.
Support onboarding, recurring sessions, product validation, pitch development, and participation during the program year.
Help founders document milestones, strengthen evidence, and prepare for their transition beyond the Startup Visa year.
Current improvement areas
Clearer program information, fewer disconnected forms, stronger preparation guidance, and visible next steps after each review.
Consistent review cycles, defined ownership, reusable feedback methods, progress check-ins, and better onboarding and offboarding records.
Founders often arrive asking for design feedback. I help them step back and define what they need to learn, who can answer the question, what behavior to observe, and which product decision the test should support.
Name the belief creating the most product risk.
Define what the team must learn before deciding.
Choose a prototype, task, participant, and neutral prompt.
Agree in advance what evidence would change the product.
I guide founders through test goals, participant criteria, tasks, neutral questions, observation, synthesis, and the decision after research.
Evidence: A reusable prototype-testing worksheet and live mentoring sessions.
I help founders connect the product they can test now with the problem, market evidence, roadmap, and execution plan they present.
Evidence: Current work across learning, fintech, AI infrastructure, logistics, and advertising products.
My first broad pitch-review assistant produced dense feedback and sometimes flattened the founder’s voice. I used those failures as research. The current direction separates the workflow into smaller, focused tools with clear inputs, outputs, and review points.
Source evidence
Focused AI pass
Claim check
Founder discussion
Human decision
This boundary keeps the work useful, specific, and accountable.
AI support
My responsibility
This experiment is a proposal for the service. No outcome is claimed.
Hypothesis
A short evidence-readiness check before the full application will help qualified founders complete stronger submissions with less avoidable rework.
Variants
Primary metric
Qualified application completion rate
Guardrails
Drop-off, time to submit, reviewer effort, founder confidence
Relevance to bol
