Independent strategy engagement · Drinkard Design
PVH: Omnichannel Roadmap
A discovery and prioritization engagement connecting internal knowledge, leadership goals, employee evidence, competitor research, technical readiness, and customer value.
Research base
Inside the organization
15 stakeholders and 20+ internal decks.
Market and frontline
12+ competitors and 111 employees surveyed.
Decision
12 initiatives assessed and 5 priorities selected.
Listen before committing the roadmap.
I reviewed what teams had already learned, spoke with leaders and collaborators, heard directly from store employees, and studied the technical history behind earlier initiatives. Competitive research moved beyond websites into each brand’s store ecosystem and service model.
01
Listen inside
Stakeholder input, internal decks, past initiatives, and team knowledge.
02
Look outside
Competitor services examined across digital and physical stores.
03
Hear the frontline
Employee evidence across brands, countries, and existing services.
04
Apply scrutiny
Value, readiness, technical ease, speed, and cross-team delivery.
A roadmap others could explain and defend.
The work reduced 12 initiatives to 5 selected priorities. Every recommendation connected to research, employee needs, customer value, business goals, and delivery readiness.
Result
12 initiatives assessed. 5 selected.
The final format let product leaders and executives present the reasoning, share the work across teams, and explain why each initiative moved forward.
Set a direction people can explain and act on.
Relevance to bol