UX leadership · Product strategy · AI practice
Fifteen years of making products, bringing people together, and learning when to change how we work.
Applying for Principal Craft Lead UX
Atlanta roots. Amsterdam home.
Designer, collaborator, still learning.
Strategy people can act on, current AI practice, and the product detail behind my design decisions.
Long-term design partner · Tommy Hilfiger and Calvin Klein
Across three engagements, I led product and platform design, embedded with technical teams, and returned as an independent strategy partner.
Scope
Product Owner and UX Lead
Shaping a service, coaching founders, and testing AI workflows with explicit standards for evidence, authorship, and human review.
Methods and scope
Evidence and outcomes
Senior UX Designer at Huge Inc.
Designed a concessions journey across different theaters, fulfillment models, prices, product combinations, platforms, and purchase moments.
Methods and scope
Evidence and outcomes
UX Director
Led the experience strategy for an interactive platform helping teens learn about online safety, consent, and healthy relationships.
Methods and scope
Evidence and outcomes
International recognition
Three Anthem Awards
Selected clients
My superpower is listening closely.
I bring people together, make room for different perspectives, and create the trust a team needs to move through hard decisions.
I help teams understand the full problem, turn complexity into something people can see and discuss, and stay involved through testing and delivery.
I look outward to users, inward to business and technical realities, and across the organization before the team commits to a solution.
In practice
I created a weighted decision matrix to compare 12 omnichannel initiatives against agreed business, customer, technical, and organizational criteria.
I connect perspectives across product teams, specialists, leadership, and users so each decision supports a shared direction.
In practice
I combined stakeholder interviews, employee research, competitor reviews, and initiative analysis into one evidence base for the roadmap.
I turn research, strategy, and early ideas into journeys, prototypes, diagrams, and decision tools people can respond to.
In practice
I mapped the complete Pick Pack Ship workflow and compared related employee tools before the team committed to interface details.
I test with real users, translate findings into design changes, and stay close to development through delivery.
In practice
We tested the concessions prototype with moviegoers before launch, then carried the cross-platform experience through delivery.
In the work
My career moved from physical products to digital services, from Atlanta to New York, China, and Amsterdam, and from agency teams to long-term product partnerships. Usability has stayed constant: understanding what people need, reducing friction, and helping teams deliver the right experience.
Origin
2006–2013
Atlanta · New York · Huizhou
At Georgia Tech, human-computer interaction and usability became my favorite part of the design process. At Quirky in New York, I co-created Crates, a modular storage product covered by The New York Times. In Huizhou, China, I designed lighting products close to materials, prototypes, and manufacturing.
Scale
2013–2019
Atlanta
Over six and a half years at one of the world’s leading experience design agencies, I grew from trainee to Experience Lead. Long-term assignments for AMC Theatres, UPS, Lowe’s, and Microsoft showed me how global digital products get made. Design sprints with Apple and Google widened my view of how strong teams frame, test, and deliver ideas for millions of users.
A career across the globe
Hover a city or drag the marker
ATL · Atlanta
Georgia Tech and Huge Inc.
Amsterdam
2019–2021
Amsterdam
I moved to Amsterdam for Random Studio and PVH’s Store of the Future. Across Tommy Hilfiger and Calvin Klein, I worked on omnichannel strategy, smart retail, and employee tools. The work kept my focus on global-scale products while adding a European and international lens, including privacy expectations, GDPR, cultural context, and distinct brand needs. During the pandemic, I embedded with product and engineering to deliver Ship from Store workflows within three months.
Independent practice
2021–Present
Amsterdam
Through Drinkard Design, I have joined agencies, startups, and product teams at speed. Running my own practice has kept me close to the work while strengthening my ability to read a team, align people quickly, and move from uncertainty to shipped work. Some of my strongest work has come from entering complex environments, earning trust, and helping teams deliver.
Current practice
2026–Present
Amsterdam
At StartDock, I help entrepreneurs strengthen products, MVPs, tests, and stories. I guide founders through assumptions, prototype research, and evidence-based product decisions. I also design and test focused AI workflows while keeping judgment, authorship, and the founder’s voice human.
Section 05 · Why bol
I want to help teams decide what to keep, what to question, and what to try next. These are the parts of my practice I would bring to bol.
The role I’m applying for ↗At PVH, I combined stakeholder input, employee research, business goals, and team readiness in a shared decision model. The roadmap gave people a way to discuss tradeoffs and explain priorities.
PVH · Setting direction together ↗Store workflows and consumer checkout demand careful interaction design. I work with prototypes, exceptions, research findings, and engineers so a strategy survives contact with real use.
PVH · From research to delivery ↗At StartDock, a broad AI review produced too much feedback and flattened founder voice. My current approach uses smaller tasks, explicit evidence checks, and human review.
StartDock · Learning through AI practice ↗Where I would begin
Listen to designers, researchers, product, and engineering. Find where the current workflow helps and where teams lose time or quality. Test a small change together, agree how to judge the result, and share what others can reuse.
Section 06 · A personal note
Principal Craft Lead UX · bol
Dear bol team,
I entered UX in 2013, as responsive websites and apps were changing how companies served their customers. At Huge Inc., I learned alongside people from different disciplines while helping global organizations build products and adapt how they worked.
Over fifteen years in design, I have moved between agency leadership, embedded product teams, and independent strategy work. At PVH, I brought customer, employee, business, and technical perspectives into shared priorities. Much of my work has depended on earning trust and helping people make decisions without formal authority.
Today, I use AI in my work at StartDock. I test focused workflows, challenge generic feedback, and keep evidence, authorship, and human judgment central. The practical questions interest me: where does AI help, where does quality suffer, and how should we change our process in response?
I would love to bring this experience to bol and help shape how your design teams work next. I bring a willingness to question familiar methods, learn with others, and stay close to the detail while setting a shared direction.
Jenny Drinkard
Amsterdam · August 2026
